This module contains three independent components. Here are their functions:
- A search for resources where you can publish a link to your site.
- A check of partner links.
- Maintenance of the exchange/sold/purchased links database.
Partner links search
The following reports and lists are available from the program:
| - Sites with submission forms for adding information such as link exchange details, web directories and so on;
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| - Sites with link exchange pages, resource and partner pages with standard names (such as links.html, partners.html, resources.html and so on);
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| - Sites with links to your competitors;
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| - A general list of sites relevant to the specified topic.
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After generating the above lists, the program downloads all pages found and uses special algorithms to estimate the probable benefit of adding your link to them. Knowing this estimated probability allows you to use these lists more effectively in subsequent work.
Important note: Depending on the number of keywords and your specified program settings, it can take from one to 10 hours for the program to complete reports. Also, the resulting traffic can amount to several gigabytes.
Project settings
Search engines - specify from which search engines the program should gather information.
We recommend that you use all available search engines.
Keyword list - specify a list of keywords related to your website topic so that the program can search for resources dealing with this topic.
We recommend that you specify around 10 keywords (not less than 5, but not more than 15). These keywords should describe the topic of your website in a general way; you should avoid highly specialized queries.
Check competitors' domains- this is where you specify your competitor's websites.
We recommend that you specify as many competitors as possible (15-30 sites). However, you should avoid very popular sites. For example, if you are promoting a news resource, do not specify sites such as cnn.com because this would result in a lot of candidate linking resources where you will be unlikely to publish your link.
Search for default link pages
1. Searching for link exchange submission forms. These forms allow you to quickly exchange links between two sites and can be used to quickly find plenty of link partners. As a rule, such forms are published on pages with standard names. The addresses of such pages often contain words such as addlink, addurl, etc. If you want to search for these forms, you should add the following query to the list: inurl:addresses_to_search_for.
For example, if you want the program to find addresses containing the string "add_link" the query would be: inurl:add_link.
2. Searching for link exchange pages, partner and resource pages. Many sites publish links to other resources on pages with standard names. For example, pages with names like: links.html, partners.html, etc. are often used for exchanging links. Pages devoted to various materials on the topic of a particular site often have names like resources.html. Such pages may have no submission forms, but you will probably be able to publish a link on them. For the program to check found websites for pages with these standard names, you should just add the names to the list of settings.
By default, the optimum link page search settings are already specified in the project settings. You should not usually need to edit these settings.
Search for additional phrases
These are used to create a list of resources relevant to the topic of your site, but containing phrases such as "add a resource", "link exchange" etc. in the page text. You may well be able to add information about your own resource on these sites.
By default, optimum lists of additional phrases are selected in a project. You should not usually need to edit these settings.
Check probability
Lists of resources found by the program will often contain a huge number of sites. To make it easier to work with these lists, the program downloads all found pages and uses special algorithms to analyze the probability of publishing your own link on them.
If you disable this option, the time and traffic the program needs to complete will be drastically reduced. However, this will also disable one of the most useful features of the program - obtaining the estimated probability of publishing your link on the candidate pages.
Minimal PageRank
Before downloading any found pages, the program checks the Google PageRank value for each of them. Generally, pages with low PageRank are of little importance so you can disable download and analysis of them. This will reduce the time the program takes to complete a report. This is where you specify the minimum PageRank for a page to be included in the report.
Our recommendation is to set the minimum PageRank value to two or three.
Search depth (positions)
The number of positions that will be used in search engines for each of the specified keywords.
We recommend a search depth of about 500 positions.
Resource list
After the search completes, you will see the found pages together with their Google PageRank and estimated probability of publishing your link on them.
You can sort the pages as follows:
- By PageRank. The pages are displayed in descending order, pages with highest PageRank value coming first. This sort order is the recommended one.
- By probability. Pages with the highest probability of publishing your link come first.
- Alphabetically
You can also categorize the displayed pages in several ways, as shown here:
- Show all pages - all found pages will be displayed.
- Submission forms - only pages with link exchange submission forms will be displayed.
- Default link pages - only found pages with standard names will be displayed (links.html, partners.html, resources.html, etc.).
- Competitor links - only pages with links to your competitors will be displayed.
- Additional pages - displays only those pages with the same topic as that of your site and where it is possible to publish a link.
Reciprocal links check
Project settings
Your website - This is where you specify the URL of your website. Links to this site will be checked during searches.
Partner links list - the list of partner links that should be checked.
Settings:
Page availability - check if this page exists and if it is available for downloading. The page might be unavailable either temporarily (the site is temporarily unavailable due to technical problems) or permanently (the page has been removed or moved to a new location).
Link presence - check if there is a link to your site on this page.
Anchor text - check the anchor text of the link.
Google PageRank - check the PageRank value of the page containing the link.
Yandex CY - check the CY of the site with a link (for sites in russian only).
Number of outbound (external) links - count the number of outbound links to other resources on this page.
Number of internal links - count the number of outbound links to other pages within the same website on this page.
Google indexation - check if this page has been indexed by the Google search engine.
Yandex indexation - check if this page has been indexed by the Yandex search engine.
Number of inbound links - check the number of inbound links to this page.
Meta ROBOTS noindex, nofollow - check for the presence of the ROBOTS NOINDEX and ROBOTS NOFOLLOW meta tags on this page. The ROBOTS NOINDEX tag tells search engines that this page must not be indexed. This means that search engines will not take into account links published on this page. The ROBOTS NOFOLLOW tag tells search engines that they can index the page, but they must not follow links published on this page.
Link attribute nofollow - check if the link has the nofollow attribute. Unlike the above meta tags that forbid indexing and following links for the entire page, the nofollow attribute only affects a specific link.
Noindex tag - check if the page has noindex tags. Unlike the above ROBOTS NOINDEX meta tag that applies to the entire page, noindex tags only apply to specific parts of the page text. If the link to your site is located within the area bounded by noindex tags, search engines will not take it into account.
Robots.txt exclusion - checks if indexation is forbidden in the file robots.txt. This file contains instructions for search engines to determine which pages should be indexed and how. If indexing of partner links is forbidden in this file, search engines will not take into account a link to your site.
Link check
All checked links are listed in the corresponding report. You can sort the list in various ways as follows:
- No sorting. Links will be displayed in the order they are specified in the project settings.
- By PageRank.
- By Yandex CY.
- Alphabetically.
- Show problem pages first
Link exchange/buy/sell
You can use this section to maintain a database of bought/sold links as well as exchange links.
Partners. You should create a separate record with a unique name for each link partner. After that, you can specify several optional parameters as follows:
- Contact data such as name, e-mail address, ICQ, website.
- Payment data, in any format.
- Comments, in any format.
Links. You should create a separate record with a unique name for each link. After that, you can specify several optional parameters as follows:
- URL of the link page.
- URL of the page the link refers to.
- URL of the reciprocal link, anchor text, link type (exchange, sold, purchased), cost, payment currency.
- Link activation terms, partner's name, status (active or blocked).
- The PageRank of the site and page.
- CY of the site.
- The presence of the site in the DMOZ, Yahoo and Yandex directories and comments (in any format).
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